Written By: Deana Chang
Introduction
Art Deco emerged as a prominent international decorative style between the years 1919 and 1939; distinguished by its geometric precision, harmonious compositions, and symmetrical design elements. However, beneath the glamorous exterior, there’s more to it that meets the eye. Art Deco was deeply intertwined with socioeconomic currents. The movement’s popularity was not only driven by the desire for luxury but also the economic boom of the era. The extravagance and opulence associated with Art Deco resonated with the desire for a more sophisticated and grand lifestyle of the growing middle class.
In order for a design to be classified as Art deco, here are the following elements it must include: geometrical ornaments, smooth lines, simple, layered shapes, aerodynamic curves and metallic colors, e.g. gold, platinum, etc..
Art Deco Real Life Examples:
New York
Art Deco, renowned for its distinctive geometric shapes and luxurious materials, has left an enduring mark on the global stage. Its influence reached New York, a city synonymous with ceaseless activity and abundant financial prospects, where the Art Deco aesthetic took root and flourished. Among the city's iconic landmarks, notably the Empire State Building and the Chrysler Building, the essence of Art Deco comes to life. These architectural marvels epitomize the Art Deco style, characterized by its seamless lines and opulent detailing. Utilizing varying depths, materials, and intricate designs, these structures manipulate light and shadow to captivate onlookers, solidifying their status as some of New York's most significant landmarks.
The Great Gatsby
"The Great Gatsby" explores the theme of the American Dream, conveying that it is only a tantalizing goal that is out of reach. Even though the characters in the story are rolling in wealth, they are unable to buy their way to happiness. The movie is set in the Roaring Twenties, and the director has conveyed this era's essence by incorporating Art Deco design elements throughout the entire film.
MV Kalakala
The Motor Vessel Kalakala stands as the world’s first streamlined ship, fusing in the essence of Art Deco inspiration. The distinctive streamlines of the vessel serve as a tangible representation, encapsulating not only its dimensions but also the formidable attributes of power and velocity that it embodies.
Mandarin Oriental
From its classic, symmetrical logo to the architectural design, the Mandarin Oriental Hotel has embraced the Art Deco style since 1950, and was said to be “the ultimate luxury of that time”. Through a consistent application of geometric patterns, symmetrical arrangements, and opulent color palettes, including gold, black and white, the hotel is able to use the art deco style as a way to emphasize the hotel’s grandness
Conclusion
Art Deco represents elegance and innovation, weaving the threads of history, culture, and design. Its geometric precision, harmonious lines, and lavish colors have left an indelible mark on the realms of architecture, fashion, and the visual arts. Beyond its surface allure, Art Deco serves as a mirror reflecting the socioeconomic currents of its time, capturing the aspirations, values, and complexities of an era characterized by transformation and growth.s we look back upon this captivating movement, we are reminded of its timeless resonance and its ability to continue inspiring generations with its alluring blend of style and culture.
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